Hobby Box

Packaging, 2021
Supervised by Mel Coombes


We were tasked with creating a subscription box for a specific audience impacted by lockdown. I chose unemployed youth who would typically be bored and unmotivated during lockdown. The opportunities I identified were completing new activities, changing up their daily routine and finding creative ways to communicate with new people online.

Hobby Box is a monthly subscription box filled with craft materials, where the box itself can be reused by cutting up the pattern on the outside to use within the audience’s creations. The aim of the audience is to use the box and the craft materials inside to make something based on the monthly theme, then sharing it with others via an app.