Fast Fashion App
UX, 2020
Supervised by Jon-Erik Andreassen
The brief was to create a sustainability guide app for one aspect of sustainability. I chose fast fashion. Throughout the process, I conducted thorough research and user testing including creating a persona, interviewing individuals from the target market (show and tell, mapping and card sorts), creating an experience map, ecosystem map, empathy map and problem statements.
Through discovering the reasons why people purchase fast fashion, I decided to focus on three areas within my app: purchasing secondhand clothes, saving fashion inspiration and discovering ways to dispose, mend or repurpose. In terms of purchasing clothes, my app ranks the best quality and condition of secondhand clothes by coloured green, orange and red dots beside clothing items. An interactive map also shows the distance between the user’s location and the secondhand store where they can find the item. In terms of finding fashion inspiration my app gives you a secondhand equivalent of a clothing item you save. You are able to efficiently save clothing items into categories by making folders to easily refer back to later. A map also shows the location of the secondhand store. In terms of disposing, repurposing and mending my app generates various ways you can dispose, repurpose or mend worn out clothes based on how you filter the type of clothing, material and type of wear and tear.
