Australian Animal Rescue

Identity, 2021
Supervised by Kasia Ilczyszyn


The purpose I identified was to build Australian Animal Rescue into a recognisable brand to both educate the target audiences and encourage them to use AAR’s services. I created a concept for a council stall which would be displayed at community events so that AAR could promote their services. Brochures would be handed out at the community events, providing information about AAR’s services and stories from the perspectives of the target audiences. The fridge magnets, included within a sleeve in the brochure, were a way for the audiences to be constantly reminded about AAR and as an accessible way to contact them.

Before I could begin designing any collateral items, it was important to conduct thorough research on the not-for-profit organisation and create brand guidelines based on the needs I identified. I redesigned Australian Animal Rescue’s visual identity to communicate their caring and warm values. The logo consisting of three different paw prints communicates how AAR provide their services to all animals, domestic and wildlife. I aimed to create an identity that would be memorable and recognisable for the target audiences.

The other collateral I designed were a newspaper advertisement and a real estate board. I chose to design these as I felt this would be a successful way of promoting Australian Animal Rescue to a wider range of the public.

I also redesigned their Facebook page and a concept for an Instagram page. Having strong and to the point posts would elevate their social media presence further.  

The final collateral was a redesign of the website – the destination. My aim was to use all the promotional material shown previously to lead the target audiences here. I redesigned the website to allow audiences to efficiently find the information they need. The home, rescue, donate and volunteer screens all aim to educate users and allow them to easily find what they are looking for.